You can’t beat product availability, pricing or delivery. But you can focus on what you can do.

Learn how you can compete in these areas:

1. Customer experience.

2. Join to compete.

3. Create a solid niche.

4. Collect customer data.

5. Subscription services.

6. Fill in the Blanks.

7. Innovate.

Go in the opposite direction. Figure out what Amazon can’t do - and then do it. Don’t go where everybody else in your industry is going, or where they’ve already been. Have the courage to do the opposite, fill in the blanks, adapt the best practices of other, different industries. Have the courage to stretch, have fun and engage customers the way Amazon never will.