If you’re feeling stuck, you’re not alone. Stress and uncertainty has resulted in a high level of decision fatigue, or difficulty making moves – both large and small. About third of adults (32%) said they struggle with basic decisions (APA Harris Poll, 2021). And the impact stretches from the day to-day and beyond; about 61% are rethinking how they are living their lives. Decisions are more dfficult these days both at the micro- and the macro-level.
The brain can tolerate just so much before it goes into rest cycle. Understanding this, salespeople present customers with multiple decisions until the unsuspecting buyer goes on overload and acquiesces. Follow these tips to reduce decision fatigue:
Make important decisions earlier in the day before brain fatigue sets in.
2. Cut down on unimportant decisions. “What do you want for dinner? “Surprise me.” “What kind of pizza?” “You choose.” Don’t waste your Decision Quotient.
3. Give your brain a rest. Get into nature. Go for a run. Take a shower. Meditate. Stare at a blank wall. Sleep longer.
4. Think about cutting back, doing less. If your brain is telling you that you’re doing too much, you’re doing too much. It’s about doing important things, not just getting a lot done. If your brain is on overload, respect the feedback and cut out what you can.
